This is the story of
the Ma Belle cosmetics counter! Takagi Reiko is the most experienced
worker, and she wants to use her skills with makeup to help all of the
women in the world to become beautiful. Matsura Anzu is still in her
first year of work, but she's dedicated to becoming a great cosmetics
expert, just like Reiko. Then there is the clueless male worker, Hiroka
Yukihiro, who chose to work at the Ma Belle counter due to his crush on
Reiko. They also have competition in the form of their neighboring
counter, Julia Beauty, run by a flashy guy who goes by the name "Julian
Okuda."
As Reiko, Anzu, and Yukihiro teach their customers about
cosmetics and beauty, they also become embroiled in the complicated
dramas of their lives. The series starts with two best friends,
cosmetically lovely Ayaka and plain but kind-hearted Minori. Their
relationship shatters when Minori's fiance leaves her for Ayaka. Now
Ayaka wants the Ma Belle counter to do her wedding make-up, while Minori
begins taking cosmetics lessons at the same counter in order to become
more beautiful than her former friend. How will the girls of Ma Belle be
able to handle this mess, and will they be able to help both girls move
forward with their lives?